So, exactly how DO you switch the priorities of “People and the Planet” before “Profits” in a way that facilitates the most timely yet efficient ways possible? First, you need a Knowledge Report. There’s a way of looking at information and interpreted. Those who instinctively put the People and the Planet before Profits are holders of the fundamentals of knowledge in any industry. Aligning those fundamentals of standards is a question for our society to make as a whole through our political processes.